A CMO owns the company's marketing strategy, brand, and growth engine. They set positioning, lead demand generation, and connect marketing investment to pipeline and revenue. As an executive, they also build and lead the teams that execute across brand, content, and performance marketing.

What are the main responsibilities of a CMO?

The core duties are setting marketing strategy, owning brand and positioning, and driving demand that becomes pipeline. CMOs also manage the marketing budget, lead product marketing and content teams, and align closely with sales. Reporting on metrics like CAC, LTV, and pipeline is a constant part of the job.

What skills does a CMO need?

A CMO needs to balance creative brand instincts with rigorous, data-driven growth thinking. Leadership to build and scale diverse marketing teams is essential, as is fluency in analytics, budgeting, and attribution. The strongest CMOs can defend a brand story and a revenue model in the same meeting.

What should a CMO job description include?

A CMO job description should cover the marketing mandate across brand, demand, and product marketing, plus accountability for growth metrics. It should list responsibilities, required leadership experience, and how the role partners with sales and the wider executive team. Reflecting whether the focus is brand-led or performance-led helps attract the right candidate.

Who does a CMO work with?

A CMO works most closely with the CEO and the executive team and leads the entire marketing organization. They partner tightly with sales on pipeline and with product on positioning and launches. Externally they engage with agencies, press, and event partners.

Leadership

CMO Job Description

Chief Technology Officer VP of Engineering Chief of Staff CEO COO Chief Product Officer VP of Product VP of Marketing Managing Director

About the role

We are looking for a CMO to own our brand, positioning, and growth engine end to end. You will set the marketing strategy, lead the teams behind demand, product marketing, and brand, and tie marketing spend directly to pipeline and revenue. This is a role for a leader who is as comfortable defending a brand narrative as they are reading a CAC-to-LTV chart.

Key responsibilities

Own marketing strategy, brand, and positioning
Drive demand generation and pipeline growth
Lead and scale the marketing organization

Responsibilities

Set the overall marketing strategy and align it to company growth goals
Own brand positioning, messaging, and the company narrative across markets
Lead demand generation across paid, organic, content, and lifecycle channels
Tie marketing spend to pipeline, CAC, LTV, and revenue with clear reporting
Build and develop teams across brand, growth, product marketing, and content
Partner with sales to align on pipeline targets, handoffs, and messaging
Guide product marketing on launches, positioning, and competitive strategy
Own the marketing budget and allocate it across channels for the best return
Oversee market research and customer insight to sharpen targeting
Represent the brand externally through PR, events, and thought leadership

Requirements

12 or more years in marketing, including senior leadership of a marketing team
Bachelor's degree in marketing, business, or a related field; an MBA is a plus
A proven record of driving measurable pipeline and revenue growth
Experience owning both brand and performance marketing at scale
Strong command of marketing analytics, budgeting, and attribution

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