What does a Sales Development Representative do?

A Sales Development Representative prospects and qualifies leads at the top of the sales funnel, then books meetings for account executives to close. They spend their day researching accounts, making calls, sending emails, and having early qualifying conversations with potential customers.

What are the main responsibilities of a Sales Development Representative?

The core duties are outbound prospecting, qualifying leads, and booking meetings for the closing team. Most SDRs also respond to inbound leads, personalize outreach based on research, hit daily activity targets, and keep the CRM up to date.

What skills does a Sales Development Representative need?

Strong communication, persistence, and comfort with high-volume cold outreach are the essentials. Good SDRs are organized, coachable, and resilient in the face of rejection, and they learn to personalize messaging and read a prospect's interest quickly.

Who does a Sales Development Representative work with?

SDRs work most closely with the account executives they book meetings for and with marketing, which supplies inbound leads and campaigns. They also rely on sales operations for tooling and reporting, and typically report to an SDR manager or sales leader.

Sales

Sales Development Representative Job Description

Q: What should a Sales Development Representative job description include?

A solid SDR job description opens with a definition and brief, then lists the key duties, full responsibilities, and required experience. Being clear that it is an entry-level, activity-driven role with a path to account executive helps attract motivated candidates.

Sales Executive Account Executive Sales Manager Business Development Manager Inside Sales Representative Regional Sales Manager Key Account Manager Sales Operations Manager VP of Sales

About the role

Join us as a Sales Development Representative and be the first conversation prospects have with our company. You will research target accounts, run outbound calls and emails, qualify interest, and book meetings that feed the closing team's pipeline. This is a launchpad role for an ambitious, resilient communicator who wants to build a career in sales and is motivated by clear activity and conversion goals.

Key responsibilities

Prospect target accounts through calls, email, and social outreach
Qualify leads and book meetings for account executives
Hit daily activity and monthly meeting targets

Responsibilities

Research target accounts and build prospect lists that fit the ideal profile
Run outbound sequences across cold calls, email, and LinkedIn
Respond quickly to inbound and marketing-qualified leads
Qualify interest, budget, and fit before booking a meeting
Book and confirm discovery meetings for account executives
Personalize outreach based on account research and triggers
Log every touch and outcome accurately in the CRM
Hit daily activity metrics for calls, emails, and connects
Test and refine messaging to improve reply and conversion rates
Hand qualified opportunities to AEs with clear context and notes

Requirements

0 to 2 years of experience in sales, customer service, or a similar role
Strong written and verbal communication skills
Comfort making a high volume of cold calls and outreach daily
Familiarity with a CRM and outreach tools, or eagerness to learn fast
Bachelor's degree or equivalent, with a drive to build a sales career

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