What does a Performance Marketer do?

A Performance Marketer runs paid acquisition campaigns designed to hit measurable targets like cost per acquisition and return on ad spend. They plan strategy, manage budgets, and optimize daily across channels such as Google and Meta. Every decision is tied back to data and business outcomes.

What are the main responsibilities of a Performance Marketer?

The core duties are owning paid channel strategy and budget, optimizing campaigns against CPA and ROAS, and testing creative, audiences, and landing pages. They also handle conversion tracking, attribution, and forecasting. Reporting connects spend to pipeline and revenue.

What skills does a Performance Marketer need?

They need deep hands-on skill in ad platforms like Google Ads and Meta, plus strong analytics and testing discipline. Understanding conversion tracking and attribution is essential to trust the numbers. Comfort managing budgets and scaling spend without losing efficiency sets the best apart.

What should a Performance Marketer job description include?

A good job description opens with a one-line definition and a short brief, then lists the key responsibilities, the full duties, and the required experience. Naming the ad platforms, the metrics you optimize for, and the budgets involved helps the right candidates self-select.

Who does a Performance Marketer work with?

Performance Marketers work closely with creative and design on ads, and with analytics or data teams on tracking and attribution. They often coordinate with sales on lead quality and report to a growth or marketing lead.

Marketing

Performance Marketer Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are looking for a Performance Marketer to scale our paid acquisition profitably across search, social, and beyond. You will own campaign strategy, budgets, and daily optimization, always tying spend back to pipeline and revenue. This role is ideal for someone who lives in the data, tests relentlessly, and knows how to grow spend without letting efficiency slip.

Key responsibilities

Own paid acquisition strategy and budget across channels
Optimize campaigns daily against CPA and ROAS targets
Test creative, audiences, and landing pages to scale efficiently

Responsibilities

Plan and launch paid campaigns across Google Ads, Meta, and other performance channels
Manage daily bids, budgets, and pacing to hit CPA and ROAS targets
Design and run structured A/B tests on creative, audiences, and landing pages
Build audience segments, lookalikes, and retargeting flows
Set up conversion tracking, pixels, and server-side events accurately
Analyze campaign data and reallocate spend to the top-performing segments
Partner with creative on high-performing ad concepts and iterations
Forecast spend and returns, then report on pipeline and revenue impact
Run incrementality and attribution analysis to validate true channel impact
Scout and test new channels and formats to diversify acquisition

Requirements

Bachelor's degree in marketing, business, economics, or a related field
3 or more years running paid acquisition with direct budget ownership
Proven record scaling spend while holding CPA or ROAS targets
Deep hands-on experience with Google Ads and Meta Ads Manager
Strong analytical skills with conversion tracking and attribution

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