Product Marketing Manager Job Description
About the role
We are looking for a Product Marketing Manager to sit at the intersection of product, sales, and marketing. You will define how we talk about our product, lead launches, and arm the sales team with the messaging and content they need to win. This role suits a strategic storyteller who is equally comfortable with customer research and a launch checklist.
Key responsibilities
- Own product positioning and messaging
- Plan and lead go-to-market launches
- Enable sales with content and competitive intel
Day-to-day responsibilities
- Craft positioning and messaging frameworks grounded in customer research
- Plan and execute product and feature launches across teams
- Build sales enablement assets like decks, one-pagers, and battle cards
- Run win-loss and competitive analysis to sharpen differentiation
- Interview customers to understand buying triggers and objections
- Define target personas and segments with marketing and product
- Write value-driven copy for landing pages, emails, and product content
- Partner with demand generation on campaign narrative and messaging
- Track launch and adoption metrics and iterate on messaging that lags
- Train sales and customer success on new features and positioning
Requirements
- Bachelor's degree in marketing, business, communications, or a related field
- 4 or more years in product marketing or a related marketing role
- Proven record leading product launches from planning through execution
- Experience building positioning and enabling a sales team with it
- Strong writing skills and comfort translating features into buyer value
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