What does a Growth Marketing Manager do?

A Growth Marketing Manager runs experiments across the entire funnel to grow users and revenue efficiently. Day to day they launch and analyze tests, manage acquisition channels, improve activation and retention, and double down on the tactics that prove out in the data.

What are the main responsibilities of a Growth Marketing Manager?

The core work is designing and prioritizing experiments, managing paid and lifecycle channels, and analyzing funnels and cohorts to find growth levers. Most also own tracking and attribution, partner with product on in-app tests, and report on metrics like CAC, LTV, and retention.

What skills does a Growth Marketing Manager need?

Strong analytics and experiment design are non-negotiable, along with hands-on experience in acquisition and conversion optimization. Comfort with SQL or product analytics tools helps them find insights others miss. The best growth marketers pair creativity in generating ideas with rigor in measuring them.

What should a Growth Marketing Manager job description include?

A strong job description states the definition and brief, then lists key responsibilities, full duties, and the experience and skills required. Naming your channels, analytics stack, and the metrics this role owns helps the right candidates self-select.

Who does a Growth Marketing Manager work with?

Growth Marketing Managers work closely with product, data, and engineering to ship experiments and tracking. They also partner with content, design, and performance marketing, and report growth results to marketing leadership and founders.

Marketing

Growth Marketing Manager Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are seeking a Growth Marketing Manager to own our acquisition and retention experiments end to end. You will design tests, build funnels, and dig into the data to find the levers that move signups, activation, and revenue. The ideal candidate is part marketer and part analyst, energized by rapid iteration and comfortable owning a number.

Key responsibilities

Run a high-velocity experimentation roadmap across the funnel
Own acquisition, activation, and retention metrics
Turn funnel and cohort data into growth decisions

Responsibilities

Design and prioritize A/B and multivariate experiments across the funnel
Manage paid acquisition channels and optimize cost per acquisition
Build and refine onboarding and activation flows to lift conversion
Analyze cohorts, retention curves, and funnel drop-off to find growth levers
Set up and maintain tracking, attribution, and event instrumentation
Run lifecycle and referral programs to drive repeat engagement
Build dashboards that report on CAC, LTV, and channel performance
Partner with product on in-app experiments and feature adoption
Manage the growth budget and reallocate spend toward what works
Document experiment results and scale the winners across channels

Requirements

Bachelor's degree in marketing, business, analytics, or a related field
4 or more years in growth, performance, or digital marketing
Hands-on experience running paid channels and structured A/B tests
Strong analytical skills, including comfort with SQL or analytics tools
A track record of hitting acquisition, activation, or retention targets

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