What does a Marketing Manager do?

A Marketing Manager plans and executes marketing campaigns across channels, owning the strategy, budget, and results. They set goals, brief creative and content teams, run and optimize campaigns, and report on how marketing contributes to awareness, leads, and revenue.

What are the main responsibilities of a Marketing Manager?

The core duties are planning multi-channel campaigns, managing the budget and calendar, and using data to improve results. Most Marketing Managers also brief designers and writers, track KPIs like leads and CAC, and align closely with sales on pipeline.

What skills does a Marketing Manager need?

Campaign management, marketing strategy, and analytics are the essentials, along with the ability to manage a budget and coordinate creative resources. Strong communication and comfort making data-driven decisions help a manager know where to double down and where to cut.

What should a Marketing Manager job description include?

A strong Marketing Manager job description opens with a definition and brief, then lists the key duties, full responsibilities, and required experience. Specifying the channels, whether the role includes team management, and the growth goals helps the right marketers apply.

Who does a Marketing Manager work with?

Marketing Managers work with designers, content writers, and agencies to produce campaigns, and with sales to align on lead quality and handoff. They also coordinate with product and leadership on positioning and goals, and may manage a small marketing team.

Marketing

Marketing Manager Job Description

Digital Marketing Manager Content Writer SEO Specialist Social Media Manager Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are looking for a Marketing Manager to own our marketing strategy and turn it into campaigns that move the numbers. You will plan across channels, manage the budget and calendar, brief and guide creative and content, and hold yourself to measurable goals for pipeline and growth. This role suits a versatile marketer who can zoom from strategy to execution and back, and who lets data decide what gets more investment.

Key responsibilities

Plan and run multi-channel marketing campaigns end to end
Own the marketing budget, calendar, and performance targets
Turn campaign data into decisions that improve results

Responsibilities

Develop quarterly marketing plans mapped to business goals
Plan and launch campaigns across email, social, content, paid, and web
Own and allocate the marketing budget across channels and initiatives
Brief and manage designers, writers, and agencies on deliverables
Track KPIs such as leads, CAC, conversion, and pipeline contribution
Run A/B tests and optimize campaigns based on the results
Maintain the content and campaign calendar across the team
Partner with sales to align on lead quality and handoff
Manage the brand voice and consistency across all channels
Report campaign performance and recommendations to leadership

Requirements

4 or more years in marketing, with experience owning campaigns end to end
A track record of running campaigns that hit measurable growth goals
Experience managing a budget and coordinating creative resources
Fluency with marketing analytics and tools such as GA4 and a CRM
Bachelor's degree in marketing, business, or a related field

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