What does a Social Media Manager do?

A Social Media Manager plans, creates, and publishes content across a brand's social platforms. They grow the audience, engage the community, and track how posts perform against goals like reach and engagement. The role blends creativity, writing, and data in equal measure.

What are the main responsibilities of a Social Media Manager?

The core duties are owning the content calendar, creating and scheduling posts, and managing community engagement. Many also run paid social, work with creators, and monitor trends. Reporting on growth and engagement guides the next round of content.

What skills does a Social Media Manager need?

Strong copywriting and content creation are essential, along with a feel for each platform and its trends. Comfort with scheduling and analytics tools keeps output consistent and measurable. Fast, on-brand community engagement and steady judgment under public scrutiny matter just as much.

What should a Social Media Manager job description include?

A good job description opens with a one-line definition and a short brief, then lists the key responsibilities, the full duties, and the required experience. Naming the platforms, tools, and metrics you use, and asking for a portfolio, helps attract the right candidates.

Who does a Social Media Manager work with?

Social Media Managers work closely with content, design, and video teams to produce posts, and with customer support or PR when issues arise. They often coordinate with paid media and report to a marketing manager or brand lead.

Marketing

Social Media Manager Job Description

Marketing Manager Digital Marketing Manager Content Writer SEO Specialist Performance Marketer Product Marketing Manager Brand Manager Growth Marketing Manager Copywriter PR Manager Community Manager Email Marketing Specialist Marketing Coordinator

About the role

We are seeking a Social Media Manager to own our presence across every platform that matters to our audience. You will plan the content calendar, create and schedule posts, engage the community, and report on what is working. The right person is a strong writer with a sharp eye for trends and the discipline to post consistently and on brand.

Key responsibilities

Own the social content calendar across all platforms
Create, schedule, and publish on-brand posts
Grow engagement and report on social performance

Responsibilities

Plan and maintain the monthly content calendar across LinkedIn, Instagram, X, and TikTok
Write captions and create or brief visuals and short-form video
Schedule and publish posts using tools like Buffer, Hootsuite, or Later
Engage the community by replying to comments, DMs, and mentions
Monitor trends, hashtags, and platform changes to keep content current
Run and optimize paid social campaigns to boost reach and conversions
Partner with creators and influencers on collaborations and campaigns
Track follower growth, engagement rate, and referral traffic
Manage social listening and escalate issues or PR risks quickly
Report on performance and translate insights into the next content plan

Requirements

Bachelor's degree in marketing, communications, media, or equivalent experience
3 or more years managing social accounts for a brand or agency
A portfolio showing audience or engagement growth you drove
Hands-on experience with scheduling and analytics tools
Strong copywriting and a sharp sense of platform trends

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