HR Glossary

What is Recruitment Marketing?

The application of marketing strategies and tactics to attract, engage, and nurture potential candidates before they apply for a job.

Why it matters in hiring

Recruitment Marketing comes up whenever teams compare candidates, set policy or report on people data. Getting the definition right keeps decisions consistent, which is the same reason springhire scores every applicant against the same criteria rather than on impression.

Related terms starting with R

• Realistic Job Preview (RJP)
• Record of Employment (ROE) (Canada)
• Recruitment Analytics
• Recruitment Funnel
• Recruitment Process Outsourcing (RPO)
• Redundancy Pay
• Regulatory Compliance
• Relieving Letter

Part of the springhire HR glossary, 1,150+ HR, payroll and recruiting terms defined. Free, no signup.