How to hire a Sales Development Representative
What the role does, the job description, the interview questions, and the 38-minute screening pack that tells you who can do the job before you book a single interview.
The role
What a Sales Development Representative does
A Sales Development Representative sits in the Sales function. The sections below give you the job description, the interview questions and the screening pack for the role.
Screen before you interview
The Sales Development Representative screening pack
Prospecting, sales instinct, communication and CRM hygiene. Every applicant gets one link. You get one ranked report.
- 1
Cold call us. Pitch a meeting in 45 seconds.
- 2
How do you research an account before the first touch?
- 3
Describe your outreach cadence and why it looks like that.
- 4
How do you handle 'send me an email'?
- 5
How do you stay motivated after 40 no's in a day?
Interview questions
Sales Development Representative interview questions
For the candidates who pass the pack. Each comes with a sample answer on the full page.
- 01
Why do you want to be an SDR, and where do you see it leading?
- 02
What do you know about our product and the buyers you would prospect?
- 03
How do you handle rejection, since it is constant in this role?
- 04
What does a strong day of prospecting look like to you?
- 05
How do you write a cold email that actually gets a response?
- 06
Walk me through how you handle a cold call.
- 07
How do you qualify a prospect before passing them to an account executive?
- 08
How do you research an account before reaching out?
Frequently asked questions
Also hiring in Sales
How to hire a Account Executive
Closing skill, sales instinct, clear communication and CRM fluency are the four things an AE is paid for.
How to hire a Key Account Manager
Account strategy, relationship communication, CRM discipline and presenting to buyers.
How to hire a Sales Operations Manager
Sales process, CRM, analytics and continuous improvement.


