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Company Values Alignment Survey

See whether employees know, believe in and actually live your stated values.

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Company Values Alignment Survey

Company Values Alignment Survey

1. I can clearly articulate the organization's core values from memory.

2. I understand what each of the organization's values means in practice for my role.

3. The organization explains clearly how its values should influence employee decisions and behaviors.

4. The organization's values align with my own personal values.

5. I feel the organization's values are meaningful and not just slogans.

6. I regularly see the organization's values demonstrated in my team's everyday work.

7. I use the organization's values to guide my own decisions and interactions at work.

8. When difficult decisions are made, the organization's values visibly influence the outcome.

9. How frequently do values-related topics come up in team conversations or manager feedback?

10. Senior leadership consistently models the organization's values in their behavior.

11. My direct manager consistently demonstrates the organization's values in their leadership style.

12. I have seen leadership take action when employees act in ways that contradict our values.

13. Leaders reference and celebrate specific examples of values-aligned behavior from employees.

14. I trust that leadership is genuinely committed to the organization's values, not just in words.

15. The organization hires people who demonstrate alignment with its values, not just technical skills.

16. New employees receive thorough and engaging cultural onboarding that communicates our values.

17. Employees who exemplify the organization's values are recognised and celebrated.

18. What changes would help the organization better live its stated values in practice?

19. I feel that the organization consistently walks the talk on its stated values.

20. Compared to when I joined, I feel the organization's values are more embedded in how we work.

21. The organization's values give me a strong sense of pride and purpose in my work.

22. Is there any specific value you feel the organization does not currently uphold well, and why?

How to run this survey

  • Copy the questions into your survey tool
  • Send it to the team with a clear deadline
  • Act on the lowest scores and close the loop

Works with Google Forms, Microsoft Forms, Typeform or any survey tool.

Questions
22
Time to answer
~6 min
Suggested scale
1 to 5
Best run
Anonymously

The guide

Everything you need to know about the company values alignment survey

What is the Company Values Alignment Survey?

The Company Values Alignment Survey is a ready-to-launch set of 22 questions that measures how well employees know, believe in, and act on your organization's values. It tests whether people can clearly articulate the core values from memory, understand what each value means in practice for their role, and see those values reflected in everyday work. It also checks personal alignment, asking whether the organization's values match employees' own and whether they feel meaningful rather than just slogans. Run it when you want to know whether your values are guiding real behavior and decisions, or whether they live only on a wall or website.

Why run a Company Values Alignment Survey

Stated values only create value when people know them and use them. This survey gives you evidence on both. Responses reveal whether employees can articulate the values, understand how they apply to their role, and actually use them to guide decisions and interactions. They also show whether values feel authentic or hollow, and whether difficult decisions visibly reflect them. Those signals inform how you communicate values, onboard new hires, and reinforce the behaviors you want. Strong alignment supports consistent decision-making and culture, so spotting weak spots early helps you close the gap between words and action.

What this Company Values Alignment Survey covers

The roughly 22 questions move from awareness to action. Awareness and understanding asks whether employees can articulate the core values from memory and understand what each value means in practice for their role, and whether the organization explains how values should influence decisions and behaviors. Personal alignment covers whether the values match employees' own and whether they feel meaningful rather than slogans. Values in action looks at whether people regularly see the values demonstrated in their team's everyday work, whether they use the values to guide their own decisions and interactions, and whether difficult decisions visibly reflect the values. Together they show how deeply values are embedded.

How to use this free template

Copy or download the full set of 22 questions and load them into a survey tool you already use, such as Google Forms, Typeform, or an internal HR platform. No signup is required. Keep responses anonymous so people answer honestly about whether values feel real or hollow. Set a clear closing date and explain how the findings will shape communication or onboarding. When results come in, compare awareness scores against values-in-action scores, since a gap between the two points to where reinforcement is most needed.

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FAQ

Questions about the company values alignment survey

The template includes about 22 questions spanning awareness of the values, personal alignment with them, and how visibly they show up in everyday work and decisions. That range lets you see not just whether people know the values but whether they act on them. You can focus on a smaller subset if you want a quick alignment check between fuller surveys.

A five-point agreement scale fits most items, such as agreeing that values are demonstrated in the team's everyday work. For the recall item about articulating values from memory, you can keep the agreement format or add a short open question asking people to list the values. Keep the main scale consistent so results are easy to compare across themes.

Yes. People are more honest about whether values feel meaningful or like empty slogans when responses are anonymous. An anonymous setup encourages candid answers on personal alignment and on whether leadership decisions actually reflect the values. Avoid collecting identifying details, particularly in smaller teams where responses could be traced back to individuals.

A culture survey covers many aspects of the work environment, while this survey focuses specifically on the organization's stated values: whether people know them, believe in them, and use them. It drills into awareness, personal alignment, and values in action, making it useful when you want a targeted read on values rather than a broad culture assessment.

An annual run works well, with an extra survey after major changes such as a refreshed set of values, a rebrand, or a leadership change. Keeping the questions and scale consistent lets you track whether awareness and everyday application of the values are improving. Pairing it with onboarding feedback also shows whether new hires are absorbing the values early.

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