The guide
Everything you need to know about the leadership effectiveness survey
What is the Leadership Effectiveness Survey?
The Leadership Effectiveness Survey is a ready-to-launch questionnaire that measures how employees experience senior leadership across vision, strategic judgment, transparency and trust. With 25 questions, it asks people to rate statements such as whether senior leadership articulates a clear and compelling vision for the organization's future, and whether they understand how their work connects to strategic priorities. Run it when you want a structured read on leadership perception rather than anecdotes: after a reorganization, following a strategy shift, ahead of an annual planning cycle, or as a recurring pulse. The result is a clear picture of where leadership is trusted and where confidence needs rebuilding.
Why run a Leadership Effectiveness Survey
Leadership perception shapes retention, engagement and how willingly people follow a strategy, yet it is rarely measured with any rigor. This survey turns that perception into evidence you can act on. Responses show whether employees believe strategic decisions serve the organization's long-term interest, whether leadership adapts strategy when the external environment changes, and whether difficult news is delivered honestly. That evidence informs concrete decisions: where to invest in leadership development, which communication habits to fix, and how to close the gap between what leaders intend and what employees actually feel. Tracked over time, the 25-question set becomes a dependable signal of leadership health across the organization.
What this Leadership Effectiveness Survey covers
The 25 questions group into a few clear themes. Vision and strategic alignment asks whether senior leadership sets a compelling direction and whether people understand how their work connects to the organization's strategic priorities. Strategic judgment covers confidence in major decisions and whether leadership adapts strategy appropriately when the external environment changes. Transparency and communication looks at open, honest reporting on performance and challenges, and whether leaders explain the reasoning behind decisions rather than just announcing outcomes. Trust and integrity captures belief that leadership is honest even when the news is hard. An open-text question invites the one strategic priority employees feel leadership should focus on more in the next 12 months, adding qualitative context to the ratings.
How to use this free template
Copy or download the full set of 25 questions and paste them into whatever survey tool you already use, such as Google Forms, Typeform or Microsoft Forms. No signup is required to use the template. Keep responses anonymous so employees answer honestly about senior leadership, and pair the rating statements with a consistent agreement scale. Add the open-text priority question at the end so people can expand in their own words. Share the link with your intended audience, set a clear closing date, then review the results by theme to decide where to focus.












