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PPC Test (Google Ads Skills) for Hiring

A PPC test is a pre-employment test that measures pay-per-click skills.

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  • 20 questions, 10 minutes

10 min

To complete

20

Questions

Intermediate

Level

Multiple choice

Format · updated October 16, 2026

What it measures

4 dimensions, scored separately

The PPC Test checks campaigns and keywords, bidding and budgets, ads and landing pages, and measurement. It suits PPC specialists, paid search managers and performance marketers who spend advertising budgets and are judged on cost per acquisition and return on ad spend.

Campaigns and keywords

Structuring campaigns and managing keywords, match types and negatives.

Bidding and budgets

Setting bids and budgets to hit CPA and ROAS targets.

Ads and landing pages

Writing relevant ads and fixing the landing page or offer when clicks do not convert.

Measurement

Tracking conversions and judging results with enough data.

The complete guide

Everything about the PPC Test

Pair this test with the rest of the first round: springhire's candidate screening software adds a one-way video interview and resume scoring to the same candidate link, ranked in one report.

What is the PPC Test?

The PPC Test is built for paid search and paid media roles. Campaign questions cover account structure, match types, negative keywords, search terms, Quality Score and brand campaigns. Bidding questions cover CPC, CPA, ROAS, budget pacing, smart bidding and when a campaign is limited by budget. Ad questions cover relevance, extensions, testing ad copy and why clicks without conversions point to the landing page or offer. Measurement questions cover conversion tracking, attribution, incrementality, statistical significance and reading results across devices and audiences. Questions apply across Google Ads, Microsoft Ads and similar platforms.

What the PPC Test does not measure

It does not test hands-on work in a live ad account. Ask for a short account audit for senior roles.

How does the PPC Test work?

The PPC Test is an auto-scored multiple-choice test. Each candidate answers 20 questions drawn at random from a bank of 60, so two candidates rarely see the same set, and most finish in 8 to 12 minutes. The questions are spread evenly across campaigns and keywords, bidding and budgets, ads and landing pages and measurement, with a mix of easy, medium and hard items, and the report shows a score for each area as well as an overall score.

Why is the PPC Test important to employers?

PPC budgets can be wasted in days. A specialist who ignores search terms, misreads ROAS or trusts a test with too little data spends money on the wrong clicks. This test shows who manages accounts with the numbers in mind before you hand over your ad budget.

Reading the report

How to interpret PPC Test results

Every candidate report scores each dimension separately. Here is what high and lower scores typically look like at work, and how to use them in your hiring decision.

Campaigns and keywords

High scorers
Keeps accounts tidy with sensible keywords and negatives.
Lower scorers
Review their search terms and negatives weekly at first.

Bidding and budgets

High scorers
Manages bids and budgets to targets.
Lower scorers
Set spend limits until bidding decisions are sound.

Ads and landing pages

High scorers
Links ad performance to landing pages and offers.
Lower scorers
Coach on testing ads and diagnosing conversion drops.

Measurement

High scorers
Tracks properly and waits for enough data.
Lower scorers
May act on thin data; agree minimum test sizes.

Who it is for

Roles to hire with it

  • PPC specialist
  • Paid search manager
  • Performance marketing executive
  • Digital marketing executive
  • Agency account executive (paid media)

Keep going

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Browse all 266 tests

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Next

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  1. 1Interview QuestionsPassed the test? Ask the role's interview questions next.
  2. 2Hire by RoleSee the full screening pack this test is part of.
  3. 3Skills Assessment GuideSet a pass mark and read the results fairly.

FAQ

Frequently asked questions

It measures campaigns and keywords, bidding and budgets, ads and landing pages, and measurement. Questions cover match types, negative keywords, CPA, ROAS, Quality Score and conversion tracking, so the score shows whether a candidate can manage paid search budgets with the numbers in mind across the main ad platforms.

Most candidates finish in 8 to 12 minutes. The PPC Test has 20 multiple-choice questions, drawn at random from a bank of 60 written for this test, so each candidate sees a different set. Candidates take it from one link on a phone or laptop, with no account or app to install.

Scoring is automatic. Each question has one correct answer, and the report shows an overall score plus a separate score for campaigns and keywords, bidding and budgets, ads and landing pages and measurement. Results sit in one ranked report alongside resume scoring and any recorded interview answers, so you can compare candidates side by side.

No. The principles apply across Google Ads, Microsoft Ads and other pay-per-click platforms. It does not test the latest interface details, which change often. Check hands-on platform experience in a recorded interview, for example by asking how they would cut wasted spend in an account.

It suits hiring for roles such as PPC specialist, paid search manager, performance marketing executive, digital marketing executive and agency account executive (paid media). Use it as an early screening step for every applicant, so your team spends interview time on the candidates with the strongest results.

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See the report

A real candidate report: scores, answers and the evidence behind each one.

Sample report