Digital Marketing Assessment Test

It measures four areas of digital marketing: paid ads, social media, email marketing, and tracking and analytics. Questions cover metrics such as CPA and ROAS, consent, deliverability, UTM tags and attribution, so the score shows whether a candidate can run campaigns across channels and judge them with real numbers.

Most candidates finish in 8 to 12 minutes. The Digital Marketing Test has 20 multiple-choice questions, drawn at random from a bank of 60 written for this test, so each candidate sees a different set. Candidates take it from one link on a phone or laptop, with no account or app to install.

Scoring is automatic. Each question has one correct answer, and the report shows an overall score plus a separate score for paid ads, social media, email marketing and tracking and analytics. Results sit in one ranked report alongside resume scoring and any recorded interview answers, so you can compare candidates side by side.

No. It tests principles that apply across platforms, such as cost per acquisition, frequency and attribution. If a role is focused on one channel, add the PPC, Email Marketing or SEO Specialist test from the library for more depth on that channel.

It suits hiring for roles such as digital marketing executive, marketing coordinator, performance or growth marketer, social media and email specialist and marketing generalist. Use it as an early screening step for every applicant, so your team spends interview time on the candidates with the strongest results.