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Sales and Marketing Skills Test

A sales and marketing test is a pre-employment test that measures the shared skills behind revenue roles.

  • 20 questions, 10 minutes

10 min

To complete

20

Questions

Intermediate

Level

Multiple choice

Format · updated October 16, 2026

What it measures

4 dimensions, scored separately

The Sales and Marketing Test checks prospecting and pipeline, selling and objection handling, marketing basics, and funnel metrics such as conversion, CAC, LTV and churn. It suits sales and marketing generalists, business development staff and roles that sit across both teams.

Prospecting and pipeline

Finding and qualifying leads and keeping an honest pipeline.

Selling and objections

Running discovery, handling objections and closing with integrity.

Marketing basics

Understanding audiences, content, lead scoring and value propositions.

Funnel metrics

Reading conversion, CAC, LTV, churn and retention correctly.

The complete guide

Everything about the Sales and Marketing Test

Pair this test with the rest of the first round: springhire's candidate screening software adds a one-way video interview and resume scoring to the same candidate link, ranked in one report.

What is the Sales and Marketing Test?

The Sales and Marketing Test is built for revenue roles that need both sides of the funnel. Pipeline questions cover leads, qualification, BANT, stalled deals, win rates and coverage. Selling questions cover discovery, objections, benefits, trial closes, buying committees and lost deals. Marketing questions cover target audiences, content, MQLs, lead scoring, personas, value propositions and channels. Metrics questions cover conversion rates, CAC, LTV, payback, churn, net new MRR and net revenue retention. Calculations use simple numbers, so the test checks understanding rather than spreadsheet skill.

What the Sales and Marketing Test does not measure

It does not measure how a candidate sounds on a live call or their skill with a specific CRM. Ask them to record a short pitch or objection response in a recorded interview.

How does the Sales and Marketing Test work?

The Sales and Marketing Test is an auto-scored multiple-choice test. Each candidate answers 20 questions drawn at random from a bank of 60, so two candidates rarely see the same set, and most finish in 8 to 12 minutes. The questions are spread evenly across prospecting and pipeline, selling and objections, marketing basics and funnel metrics, with a mix of easy, medium and hard items, and the report shows a score for each area as well as an overall score.

Why is the Sales and Marketing Test important to employers?

In small teams, the same person often generates leads and closes them. A hire who understands only one side wastes the other. This test shows who can build pipeline, handle objections, think like a marketer and read the funnel numbers that decide whether growth is profitable.

Reading the report

How to interpret Sales and Marketing Test results

Every candidate report scores each dimension separately. Here is what high and lower scores typically look like at work, and how to use them in your hiring decision.

Prospecting and pipeline

High scorers
Qualifies well and keeps an honest pipeline.
Lower scorers
Review their pipeline and qualification early on.

Selling and objections

High scorers
Handles objections by understanding the buyer.
Lower scorers
Role-play objections and discovery calls.

Marketing basics

High scorers
Understands how marketing feeds sales.
Lower scorers
Involve them in marketing planning to build this side.

Funnel metrics

High scorers
Reads funnel economics correctly.
Lower scorers
Walk them through your funnel dashboard and targets.

Who it is for

Roles to hire with it

  • Sales and marketing executive
  • Business development representative
  • Growth or revenue generalist
  • Marketing and sales coordinator
  • Founder's first commercial hire

Keep going

Tests to pair with it

Next

Keep your hiring moving

  1. 1Interview QuestionsPassed the test? Ask the role's interview questions next.
  2. 2Hire by RoleSee the full screening pack this test is part of.
  3. 3Skills Assessment GuideSet a pass mark and read the results fairly.

FAQ

Frequently asked questions

It measures prospecting and pipeline, selling and objection handling, marketing basics, and funnel metrics such as conversion, CAC, LTV and churn. The mix suits roles that span lead generation and closing, so the score shows whether a candidate understands the whole revenue funnel rather than one half of it.

Most candidates finish in 8 to 12 minutes. The Sales and Marketing Test has 20 multiple-choice questions, drawn at random from a bank of 60 written for this test, so each candidate sees a different set. Candidates take it from one link on a phone or laptop, with no account or app to install.

Scoring is automatic. Each question has one correct answer, and the report shows an overall score plus a separate score for prospecting and pipeline, selling and objections, marketing basics and funnel metrics. Results sit in one ranked report alongside resume scoring and any recorded interview answers, so you can compare candidates side by side.

Use the Sales Aptitude test for pure sales roles where selling behavior matters most. Use the Sales and Marketing test for roles that also own lead generation, content or funnel numbers, such as business development or early commercial hires in a small team.

It suits hiring for roles such as sales and marketing executive, business development representative, growth or revenue generalist, marketing and sales coordinator and Founder's first commercial hire. Use it as an early screening step for every applicant, so your team spends interview time on the candidates with the strongest results.

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See the report

A real candidate report: scores, answers and the evidence behind each one.