The complete guide
Everything about the Sales and Marketing Test
Pair this test with the rest of the first round: springhire's candidate screening software adds a one-way video interview and resume scoring to the same candidate link, ranked in one report.
What is the Sales and Marketing Test?
The Sales and Marketing Test is built for revenue roles that need both sides of the funnel. Pipeline questions cover leads, qualification, BANT, stalled deals, win rates and coverage. Selling questions cover discovery, objections, benefits, trial closes, buying committees and lost deals. Marketing questions cover target audiences, content, MQLs, lead scoring, personas, value propositions and channels. Metrics questions cover conversion rates, CAC, LTV, payback, churn, net new MRR and net revenue retention. Calculations use simple numbers, so the test checks understanding rather than spreadsheet skill.
What the Sales and Marketing Test does not measure
It does not measure how a candidate sounds on a live call or their skill with a specific CRM. Ask them to record a short pitch or objection response in a recorded interview.
How does the Sales and Marketing Test work?
The Sales and Marketing Test is an auto-scored multiple-choice test. Each candidate answers 20 questions drawn at random from a bank of 60, so two candidates rarely see the same set, and most finish in 8 to 12 minutes. The questions are spread evenly across prospecting and pipeline, selling and objections, marketing basics and funnel metrics, with a mix of easy, medium and hard items, and the report shows a score for each area as well as an overall score.
Why is the Sales and Marketing Test important to employers?
In small teams, the same person often generates leads and closes them. A hire who understands only one side wastes the other. This test shows who can build pipeline, handle objections, think like a marketer and read the funnel numbers that decide whether growth is profitable.












