Marketing Assessment Test

It measures strategy and positioning, customer research, channels and campaigns, and marketing metrics such as ROI and customer acquisition cost. Questions are short marketing situations, so the score shows whether a candidate understands the fundamentals behind any channel before you train them on your tools and campaigns.

Most candidates finish in 8 to 12 minutes. The Marketing Fundamentals Test has 20 multiple-choice questions, drawn at random from a bank of 60 written for this test, so each candidate sees a different set. Candidates take it from one link on a phone or laptop, with no account or app to install.

Scoring is automatic. Each question has one correct answer, and the report shows an overall score plus a separate score for strategy and positioning, customer research, channels and campaigns and metrics. Results sit in one ranked report alongside resume scoring and any recorded interview answers, so you can compare candidates side by side.

It suits marketing coordinators, executives, assistants and generalists, and graduates moving into marketing. For specialist roles, pair it with a channel test such as Digital Marketing, SEO Specialist, PPC or Email Marketing to check depth in the area they will own.

It suits hiring for roles such as marketing coordinator, marketing executive or assistant, marketing generalist, brand or product marketing associate and graduate marketer. Use it as an early screening step for every applicant, so your team spends interview time on the candidates with the strongest results.